Posts Tagged 'piano teacher'

5 Handy Tips for New Piano Lesson Enquiries

Guest post by Dr. Sally Cathcart of The Curious Piano Teachers. View the original on The Curious Piano Teachers blog HERE.

CuriousPianoTeachersLogoHave you had many new piano lesson enquiries recently? Do you ever find yourself caught ‘off-guard’ by phone calls? I know I certainly do! When this happens I can end up babbling on and feeling that I am not representing my work and worth to the best of my ability.

The next three months are probably the peak season for receiving phone calls or emails from potential students. Here’s some top tips from some of the highly organised Curious Piano Teachers members.

#1 KNOW WHAT KIND OF TEACHER YOU ARE

Do you know what kind of teacher you are? What is your teaching philosophy and approach? Discussions with potential clients are so much easier if you have made up your own mind about the following:

  • What do you teach?
  • How do you teach?
  • What ages do you teach?
  • What standard do you teach up to?
  • Is an instrument needed at home and if so what sort?
  • What do you charge?
  • Do you ever give discounts?
  • Are your teaching hours fixed or flexible?
  • What support do you expect from parents?
  • What availability slots do you have?

Once you have thought through these questions turn them into a one page cheatsheet and keep it close by for future phone calls.

It’s worth spending an hour or so getting this all pinned down. Check out our video below.

#2 HAVE A PHONE CALL — ON YOUR TERMS

Young entrepreneur at her workplace using laptop and phone.

As a rule of thumb let any unknown callers to your mobile go to the answer phone. Then, if they leave a message, this gives you the opportunity to listen through and consider your response. You’ll want to phone them back as quickly as you can so rehearse what you will say and aim to call them back within 24 hours.

During the phone call work down your cheatsheet (that’s assuming you have spaces and are actively looking for new students). If the answers correspond with your expectations offer a consultation/interview where both parties will have a chance to meet in person.

At this early stage don’t be too prepared to compromise on your core teaching approaches. For example, if you are only willing to take on younger children with the parents attending to lessons then stick to it!

#3 SAVE TIME WITH EMAIL ENQUIRIES

If you have a studio website or Facebook page you might find that some new piano lesson enquiries come in by email.

Responding to each one individually takes time so a useful approach is to create a standard template response. Set aside 30 minutes or so of your time to do this and once again use the one page cheatsheet as your starting point.

When a new enquiry arrives in your inbox simply copy and paste the main body of the template into your reply, adding whatever personal responses you want to.

#4 CREATE A FAQ PAGE

FAQBoardThe fourth tip on how to deal with new piano lesson enquiries is to turn your cheatsheet into a Frequently Asked Questions sheet.

This can be used on your website as well as being a really useful document to send to parents whether you’ve spoken on the phone or corresponded by email.

#5 FIND YOURSELF SOME TIME

Has all this been ringing a bell and you have found yourself caught ‘off-guard’ ? Then you need to find some time to sit down, grab a coffee, watch our video and think through what kind of teacher you are.

I really wish I had done this a long, long time ago as being communicating clearly what you offer prevents misunderstandings and frustration later on.

A big shout-out to all the piano teachers who contributed to this blog post for all their brilliant suggestions.

 

SallyCathcart

Dr. Sally Cathcart, Co-Founder and Director of The Curious Piano Teachers, has many years of teaching experience both as a piano teacher and as a classroom music teacher. After her travels as a Winston Churchill Fellow, Sally founded the Oxford Piano Group as a place for pianists and teachers to collaborate and share experiences. She was awarded a PhD from the Institute of Education at University College London in 2013 upon completing the first comprehensive study of UK piano teachers, exploring common practices, expertise, values, attitudes and motivation to teaching. She is a Principal Tutor on the Piano Teachers’ Course (UK), a trained Kodály practitioner and a senior musicianship practitioner of The Voices Foundation. Sally is an examiner for ABRSM and is on the ABRSM Music Education Advisory Committee. She is a Fellow Member of the Incorporated Society of Musicians (ISM).

How to Get More Piano Students

Guest post by Kristin Jensen of MyFunPianoStudio.com. View the original on Kristin’s blog HERE.

MyFunPianoStudioLogo

Everything I’d done to try to get more piano students was a waste of time with little or no results.

We’d moved to a new town and I was determined to fill my studio quickly. I worked hard to get the word out — in fact I even strapped my 4 month old into a baby carrier and handed out over 150 fliers at a grocery store on Coupon Tuesday.

Guess how many phone calls I got from those fliers? Zero.

I’ve since learned that there are much more effective ways to advertise a piano studio.

Effective advertising means a full studio so that you reach your full income potential. It will also help you build a waiting list, so that when one student leaves, a new one can fill the vacancy without missing a beat.

Read on to learn the most effective strategies used by expert teachers to get more piano students. Empowered with this info, you can focus on what works and stop wasting money and energy on ineffective marketing strategies.

Incentivize and Encourage Word of Mouth

By far the best way to get new students is by word of mouth. Once you’ve got yourself established, some word of mouth advertising will happen naturally for you if you’re a great teacher, so make sure you’re doing everything you can to offer high quality instruction.

But there are some things you can do to initiate word of mouth while you’re still establishing your studio and your reputation, and to incentivize more word of mouth once you are established.

Here’s how to get people talking about you:

Incentivize your current students to give you referrals

WomenTalkingOverCoffee

Offer a tuition credit for every student that they get to sign up. And the credit should really ought to be more than five bucks. Five dollars really isn’t that motivating.

When determining what your credit will be, keep two things in mind: First, inviting others to sign up for piano lessons may require your clients to get out of their comfort zone. Second, your clients are busy living their own lives and ensuring that your studio is full isn’t anywhere on their list of top priorities.

Your current students can be your very best source of new clients, so be sure to give them an incentive that will get them excited. You could even change up your incentive from semester to semester and offer things like a restaurant gift card, movie tickets, or a fee month of lessons. The cost of these incentives is small when compared with the lifetime value of a new client.

What if you don’t have any students yet?

If you’ve recently moved or are just starting out there are ways to get people talking about you and your lessons.

First of all, open your mouth and let people know that you teach lessons. When you introduce yourself, mention that you are a piano teacher. Often just a simple mention will lead people to ask more.

You can also offer to play at community events and during church services. If there is already a regular church accompanist let them know you’d be happy to fill in whenever you’re needed.

Although these strategies won’t get you new students as quickly as some of the other ideas discussed in the article, they will help the people in your community know that you teach and the effect over time can be enormous. Then when a mother asks around for a piano teacher, people will immediately respond with your name.

Use Social Media

SocialIconsPhoneDo you know how to get more piano students by leveraging the power of social media? This avenue is HUGE. When I advertise my studio, I spend most of my efforts on social media.

Advertise on Facebook

I have been impressed by how effectively Facebook ads have helped me get more students. And running ads sure beats walking around a grocery store parking lot on a hot Coupon Tuesday with my kids! You just set up the ad and then let it run.

Facebook has info about advertising on their platform here. The one thing I would warn you about is that Facebook can burn through your budget quickly if don’t you manage the ads carefully. But once you figure it out, this is a great source of new students.

Share student accomplishments on social media

Girl standing beside a pianoWhenever your piano students accomplish something noteworthy, share it via social media. Did a student just finish a level in their method books? Praise them on your Facebook page. Did a student earn a special certificate? Snap a picture and upload it to Instagram along with your congratulations. Are you hosting a fun contest or practice incentive for your students? Share it — you’ll quickly be known for your fun lessons. Do you have a recital coming up? Share it and invite your community to attend. Did your student love one of the improv activities you found on this site and create an awesome sounding song? Record them playing and then share it — this REALLY impresses people!

If you’d like to post photos or videos of your students, be sure to get written permission from the parents first, and it’s good practice to not include the students’ names for safety reasons. Pictures of smiling students are definitely the best when potential new clients are learning about your studio, but even if you opt not to post student photos, you can post other images or just text descriptions of the fun things you do and your students’ accomplishments.

Anything worth sharing should be shared and will help others become familiar with you and the high quality piano instruction you offer. Giving interested people a real look at what you do is a great way to get more piano students to sign up.

Join online neighborhood communities and city “yard sale” pages

My neighborhood has a Facebook group and it’s wonderful. Through this page, neighbors post things they’re giving away for free, warn each other about an aggressive door-to-door salesman, ask each other questions and share ideas. They also share what’s going on in their lives. You don’t want to be annoyingly self-promoting in these groups, but it’s a good place to at least let people know that you teach lessons and get connected with anyone who’s interested.

I was skeptical about the yard sale page. I didn’t even know there were city yard sale pages until a few months before I was going to be teaching a class for preschoolers at a music store in a neighboring town. I had no connections in the town, so I found the number for a piano teacher from the area to ask her if she had any students with younger siblings who might be interested. She said she’d be happy to help spread the word and also told me that she got several of her students through the town’s yard sale page. I decided to give it a try and post info about my new class. It worked and I got several students just from that simple post. It’s free and quick, so definitely worth a try!

Get More Piano Students through Your Website

WomanWorkingOnWebsite

Nowadays when someone has a question, what is the first thing they do? Google it.

Build a website so that when someone searches “piano teachers in [insert your city]” they will be able to find you. On my new student registration form, I include the question, “How did you find out about my studio?” About 25% say that they did a Google search for piano teachers in our city.

You can hire out a professional website or create a simple website yourself. If you opt to create your own website, sites like WordPress and Weebly are easy to work with and even have free options. Keep in mind that the design of your website should match the type of lessons you offer. So if you’re offering high-end instruction, you would likely want to hire out a professional design. If you offer more casual lessons then you can probably create a free site yourself.

Create a “My Business” Listing with Google

An even easier way to be found through a Google search is to create a Google “My Business” listing. It’s super simple to create your studio listing and you can find instructions on Google’s “My Business” page here. Listing your studio is free and Google claims that you can get it going in just 10 minutes.

You don’t even need a website to create a business listing with Google. This is the easy shortcut to being found through online searches. If you don’t have a My Business listing yet, I encourage you to set one up today!

Get New Piano Student Referrals through Your Local Music Store

MusicStore

Most music stores receive a steady stream of inquiries about music lessons. And for this reason, many stores keep a running list of local teachers.

One of the stores near me just asks for the teacher’s name and number and then adds them to their list. Another store near me asks that I bring in a flier with tear-off strips. I write about my studio in the upper portion of the flier and then print my name and phone number on the tear-off strips.

You can also inquire about becoming an in-house piano teacher. Some music stores have space available where you can teach. In most cases, there will be room rental or referral fees, but they’re often worth it because the music store will promote you and keep your studio full. And in many cases, the rates for piano lessons offered inside a music store are higher. They are higher to compensate for the room rental fees and because clients assume that there’s a high level of quality if the instructor is promoted by the music store. Be sure to deliver on this assumption of high quality, and you’ll be in a great situation.

Offer an Introductory Music Class for Preschoolers

Preschool age children in music class

This approach is golden. When you offer a class for preschoolers, some of these students will, without any effort on your part, want to advance into your private piano instruction. But before they ever become private students, you will be teaching them all the music fundamentals.

Can you just imagine what it would be like if your students had great rhythm and knew some basic note reading BEFORE they ever had their first piano lesson? It’s terrific! Students are more confident from the get-go and advance more rapidly. They are able to focus more on piano playing because they already know quite a bit about music reading.

And preschoolers are very capable of learning basic rhythm and music reading concepts. Plus teaching these little tykes is a ton of fun!

The other reason why this method is golden is because you get some insight into the student (and the parent). You’ll get a feel for the student’s temperament and if the two of you would likely work well together. You’ll also learn if the parent pays tuition on time and can get the student to class on time every week. You’ll know all this about the student before you invite them into your private lessons! If you begin offering a music class for preschoolers, within a few years you will have the best students you could imagine.

Use a Multi-Pronged Approach

Don’t put all your eggs in one basket — use as many of these strategies as you can. When you get all these client-getting systems running, you’ll have a steady flow of inquiries about your piano lessons. With time, you’ll find which strategies work best in your area and can then focus most of your attention on those avenues. Be sure to always ask how a new student found out about you and keep a record of their responses.

 


KristinJensen2

Kristin Jensen is a piano teacher, curriculum developer and author of the widely popular Piano Magic system. She loves helping piano teachers enhance their teaching skills and optimize their studios so they can use time efficiently, maximize profit and live a life they love. For more tips from Kristin on running a successful private music studio, as well as teaching resources and tutorials on composition and improvisation, visit MyFunPianoStudio.com.

Tom Gerou’s Alfred Music Workshop for Piano Teachers

 

Video description: Tom Gerou’s workshop for piano teachers presented at the San Francisco Community Music Center on February 1, 2018.

Link to earlier Sheet Music Plus interview with Morty Manus, co-author of Alfred’s Basic Piano Library: https://blog.sheetmusicplus.com/2016/02/04/sheet-music-plus-interviews-morty-manus-co-author-of-alfreds-basic-piano-library/

Lori Bastien’s Workshop for Piano Teachers

Video description: Lori Bastien’s workshop for piano teachers presented at the San Francisco Community Music Center on January 23, 2018.

Link to earlier Sheet Music Plus blog post: “Method Spotlight: Bastien New Traditions”: https://blog.sheetmusicplus.com/2017/04/20/method-spotlight-bastien-new-traditions/

Shop the whole Bastien New Traditions series at Sheet Music Plus.

Piano Methods Correlation Chart

The Faber Piano Adventures Correlation Chart is a helpful resource for piano teachers because it shows what topics are addressed at each Piano Adventures level and how that corresponds to books in other piano methods series. For example, if you have a student who you just finished the Bastien Piano Basics primer book, you would start her with Piano Adventures 1B.

Piano Methods Represented in Chart:

To save a copy of this chart for your future use click here: Faber Piano Adventures Correlation Chart

Shop piano methods on Sheet Music Plus

 

How to Get Testimonials from Your Music Students

Guest blog post by Doug Hanvey, author of Piano Lab Blog

Testimonials and Online Reviews = A “Real Reason to Believe”

In these days of overhyped marketing of nearly every product and service – and yes, that sometimes includes music lessons! – it is more important than ever to communicate why your prospective students should have what marketing experts call a “real reason to believe” in you and your studio.

The best way to communicate a “real reason to believe” is via testimonials from current or former students/parents.

Of course, testimonials now include online Google reviews, Yelp reviews, etc. Testimonials and online reviews are effective because they are based on the actual experience of a student/parent. They are thus more believable to prospective students/parents than anything you personally say about yourself and your teaching. Continue reading ‘How to Get Testimonials from Your Music Students’

Method Spotlight: Piano Junior

Request your free copy today!

From Hans-Günter Heumann and Schott Music comes a new piano method, Piano Junior. In this creative and interactive piano course, children will join PJ the robot and Mozart the dog in discovering how much fun playing the piano can be! The online resources, including audio and video recordings and interactive extras, bring the method to life for today’s tech savvy kids. Discover more about this method’s approach in our interview with the author, below, and request your free copy today!* Continue reading ‘Method Spotlight: Piano Junior’

Method Spotlight: Bastien New Traditions

From the family that wrote the ever popular Bastien Piano Basics method comes a new, all-in-one series designed for today’s students. Sheet Music Plus had the opportunity to interview Lisa Bastien to find out what makes Bastien New Traditions so unique!

1. What was the inspiration behind the Bastien family developing a new method?

We were inspired to develop Bastien New Traditions by our students and their needs in today’s world. My mom (Jane), Lori and I are first and foremost full time passionate piano teachers. It became clear to us that the learning environment has changed and that a different approach to teaching piano was needed to effectively engage today’s students.

2. What makes this method unique from other methods? 

Bastien New Traditions is different in a number of ways that make it a captivating and dynamic way to teach.  It’s an ALL IN ONE Piano Course that takes the solid, time tested 50+ years of Bastien pedagogy and presents it in a fresh, modern way. Here are some of the unique features that teachers, students and parents are enjoying:

  • All In One: From the very beginning, Bastien New Traditions was designed and developed as an All In One method. Each book includes lesson, technic, theory and performance pages that are fully integrated for a streamlined, comprehensive, easy-to-use approach.
  • Teacher’s Choice: We give the teacher two options to start new students: Primer A is entirely pre-reading, while Primer B begins immediately with notation. This gives the teacher the flexibility to choose how to begin depending on the child’s age and ability.
  • IPS Technology: IPS (Interactive Practice Studio) is a free practice app that students love and can’t wait to use! It can be downloaded onto any device with the purchase of a book. It acts as a practice partner or musical metronome, provides beautiful accompaniments for the pieces, allows the students to record themselves, provides answers to the theory exercises and so much more!
  • Captivating music and accompaniments: Bastien New Traditions features outstanding solo pieces and duet accompaniments, an excellent variety of different musical styles and an abundance of familiar melodies to inspire students.
  • Integrated Pages: The integrated pages capture multiple musical elements all in one place.  For instance, when each note is introduced, the student writes the note on the staff, recognizes the note and then plays and hears the note — all on the same page. The multi-sensory aspect of Bastien New Traditions is extremely effective in helping students to learn, make connections and commit concepts to memory.
  • Short Theory Exercises: We have included short theory exercises on many of the pages that can be completed during the lesson. Theory is an important part of every lesson and the student sees how it relates to the music.
  • Inviting Pages: The pages are beautifully organized and clutter-free, with stunning watercolor illustrations.

3. What age range is this method designed for? 

The flexibility in the method means it can work for all students ages 5 and up. If I get a younger student, I always start with Primer A because it is an entire book of pre-reading. If I get an older student who seems ready to begin right away on the staff, I begin with Primer B.

4. Was this method tested on beginners before publication?

Yes! We have successfully taught and tested Bastien New Traditions over the past few years, and we are now thrilled to share this new method with you!

Shop the whole Bastien New Traditions series at Sheet Music Plus.

Dennis Alexander – Artist Interview

By Brendan Lai-Tong

Dennis Alexander

Today we had the opportunity to interview Professor Dennis Alexander, a prolific composer on staff at Alfred Music Publishing. In addition to his compositional duties at Alfred, Dennis is also an active soloist, accompanist, chamber musician and clinician.  Keep reading to learn more about Dennis and how he approaches his compositional process.

You may know his compositions from some of the books below:

What inspired you to start a career in music? 

 I grew up in Continue reading ‘Dennis Alexander – Artist Interview’

Composer Spotlight: Carol Matz

Photo: Carol Matz

Carol Matz

By Nicole Elliot

Carol Matz is a well-known composer and arranger of piano music. With over 25 years of piano teaching experience, she currently serves as a Keyboard Editor for Alfred Music Publishing. Carol works from her home studio in South Florida and has a real passion for Continue reading ‘Composer Spotlight: Carol Matz’


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