Everything I’d done to try to get more piano students was a waste of time with little or no results.
We’d moved to a new town and I was determined to fill my studio quickly. I worked hard to get the word out — in fact I even strapped my 4 month old into a baby carrier and handed out over 150 fliers at a grocery store on Coupon Tuesday.
Guess how many phone calls I got from those fliers? Zero.
I’ve since learned that there are much more effective ways to advertise a piano studio.
Effective advertising means a full studio so that you reach your full income potential. It will also help you build a waiting list, so that when one student leaves, a new one can fill the vacancy without missing a beat.
Read on to learn the most effective strategies used by expert teachers to get more piano students. Empowered with this info, you can focus on what works and stop wasting money and energy on ineffective marketing strategies. more “How to Get More Piano Students”…
Testimonials and Online Reviews = A “Real Reason to Believe”
In these days of overhyped marketing of nearly every product and service – and yes, that sometimes includes music lessons! – it is more important than ever to communicate why your prospective students should have what marketing experts call a “real reason to believe” in you and your studio.
The best way to communicate a “real reason to believe” is via testimonials from current or former students/parents.
Of course, testimonials now include online Google reviews, Yelp reviews, etc. Testimonials and online reviews are effective because they are based on the actual experience of a student/parent. They are thus more believable to prospective students/parents than anything youpersonally say about yourself and your teaching.more “How to Get Testimonials from Your Music Students”…
From Hans-Günter Heumann and Schott Music comes a new piano method, Piano Junior. In this creative and interactive piano course, children will join PJ the robot and Mozart the dog in discovering how much fun playing the piano can be! The online resources, including audio and video recordings and interactive extras, bring the method to life for today’s tech savvy kids. Discover more about this method’s approach in our interview with the author, below, and request your free copy today!*more “Method Spotlight: Piano Junior”…
From the family that wrote the ever popular Bastien Piano Basics method comes a new, all-in-one series designed for today’s students. Sheet Music Plus had the opportunity to interview Lisa Bastien to find out what makes Bastien New Traditions so unique!
1. What was the inspiration behind the Bastien family developing a new method?
We were inspired to develop Bastien New Traditionsby our students and their needs in today’s world. My mom (Jane), Lori and I are first and foremost full time passionate piano teachers. It became clear to us that the learning environment has changed and that a different approach to teaching piano was needed to effectively engage today’s students.
2. What makes this method unique from other methods?
Bastien New Traditionsis different in a number of ways that make it a captivating and dynamic way to teach.It’s anALL IN ONE Piano Course that takes the solid, time tested 50+ years of Bastien pedagogy and presents it in a fresh, modern way. Here are some of the unique features that teachers, students and parents are enjoying: more “Method Spotlight: Bastien New Traditions”…