Guest blog post by Doug Hanvey, author of Piano Lab Blog
Testimonials and Online Reviews = A “Real Reason to Believe”
In these days of overhyped marketing of nearly every product and service – and yes, that sometimes includes music lessons! – it is more important than ever to communicate why your prospective students should have what marketing experts call a “real reason to believe” in you and your studio.
The best way to communicate a “real reason to believe” is via testimonials from current or former students/parents.
Of course, testimonials now include online Google reviews, Yelp reviews, etc. Testimonials and online reviews are effective because they are based on the actual experience of a student/parent. They are thus more believable to prospective students/parents than anything you personally say about yourself and your teaching. Continue reading ‘How to Get Testimonials from Your Music Students’
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