Doug Hanvey studied piano and music composition at the Jacobs School of Music at Indiana University Bloomington and jazz piano with keyboard guru John Novello in Los Angeles. In addition to his musical training, Doug holds a master’s degree in adult education. He is the author of The Creative Keyboardist course and specializes in online piano lessons for creative adult beginners.
Music teachers are not obliged to be good writers, though it certainly comes in helpful when trying to communicate one’s services to potential students or parents. Fortunately, a few principles of clear, effective and persuasive writing can make all the difference to the success of your studio’s website.
This article will focus on how to write an effective headline for your studio website’s home page. Headlines are crucial because their major purpose is to get your website visitor’s attention. If you don’t get your visitor’s attention, you’ve already lost them.
Every headline for a web page should follow at least two (and possibly three) principles:
1. Get attention by grabbing the reader’s interest
2. Give them a reason to keep reading
If you are trying to get your website higher in the search engine rankings, your headline should also:
Our one-stream event setup means we all share two days together, and listen and learn from each other.
Also, the presentations will not be passive.
Learn by listeningand by doing. Experience workshops, live teaching, masterminds and implementation sessions.
Rub shoulders with some of the world’s most creative and innovative teachers.
Speakers and Presenters
As you might have guessed, I will be your host!
But I’ve also enlisted the help of some of the world’s brightest music minds to bring you the best in music pedagogy.
I have amazing keynote speakers in Samantha Coates, Carly McDonald, Philip Johnston and Anita Collins.
The wonderful Nicola Cantan, Joyce Ong, Paul Myatt and others will also be speaking and presenting at the event.
There are a few different types of presentations you can expect at Piano Pivot Live from these wonderful speakers.
Keynote presentations: You can’t have a conference without some keynote speakers sharing their wealth of knowledge with you.
Live teaching: Watch me teach a student live on stage! You will see exactly how I teach creatively on stage for 30 minutes.
Masterminds, Fireside Chats and Panel Events: Connect with other teachers and share your knowledge in our mastermind sessions, guided by a topic expert. Ask your questions to our panel of experts. We’re here to help you.
Practical workshops: Sometimes you just have to DO things. After learning a variety of pedagogy and business techniques, you will brainstorm ways to implement them so you can leave the conference with an action plan.
I’m so excited for you to share in what will be an incredible learning experience.
Tim Topham has one mission in life: to stem the tide of children quitting music lessons by helping teachers maximise student engagement through creativity, technology and innovation. Tim hosts the popular Creative Piano Teaching Podcast, blogs regularly at topmusic.co and speaks at local and international conferences on topics such as pedagogy, business, marketing and entrepreneurship. Tim has been featured in American Music Teacher, The Piano Teacher Magazine, Californian Music Teacher and EPTA Piano Professional. Tim holds an MBA in Educational Leadership, BMus, DipEd and AMusA.