Doug Hanvey studied piano and music composition at the Jacobs School of Music at Indiana University Bloomington and jazz piano with keyboard guru John Novello in Los Angeles. In addition to his musical training, Doug holds a master’s degree in adult education. He is the author of The Creative Keyboardist course and specializes in online piano lessons for creative adult beginners.
Music teachers are not obliged to be good writers, though it certainly comes in helpful when trying to communicate one’s services to potential students or parents. Fortunately, a few principles of clear, effective and persuasive writing can make all the difference to the success of your studio’s website.
This article will focus on how to write an effective headline for your studio website’s home page. Headlines are crucial because their major purpose is to get your website visitor’s attention. If you don’t get your visitor’s attention, you’ve already lost them.
Every headline for a web page should follow at least two (and possibly three) principles:
1. Get attention by grabbing the reader’s interest
2. Give them a reason to keep reading
If you are trying to get your website higher in the search engine rankings, your headline should also:
Have you had many new piano lesson enquiries recently? Do you ever find yourself caught ‘off-guard’ by phone calls? I know I certainly do! When this happens I can end up babbling on and feeling that I am not representing my work and worth to the best of my ability.
Everything I’d done to try to get more piano students was a waste of time with little or no results.
We’d moved to a new town and I was determined to fill my studio quickly. I worked hard to get the word out — in fact I even strapped my 4 month old into a baby carrier and handed out over 150 fliers at a grocery store on Coupon Tuesday.
Guess how many phone calls I got from those fliers? Zero.
I’ve since learned that there are much more effective ways to advertise a piano studio.
Effective advertising means a full studio so that you reach your full income potential. It will also help you build a waiting list, so that when one student leaves, a new one can fill the vacancy without missing a beat.
Read on to learn the most effective strategies used by expert teachers to get more piano students. Empowered with this info, you can focus on what works and stop wasting money and energy on ineffective marketing strategies. more “How to Get More Piano Students”…
Testimonials and Online Reviews = A “Real Reason to Believe”
In these days of overhyped marketing of nearly every product and service – and yes, that sometimes includes music lessons! – it is more important than ever to communicate why your prospective students should have what marketing experts call a “real reason to believe” in you and your studio.
The best way to communicate a “real reason to believe” is via testimonials from current or former students/parents.
Of course, testimonials now include online Google reviews, Yelp reviews, etc. Testimonials and online reviews are effective because they are based on the actual experience of a student/parent. They are thus more believable to prospective students/parents than anything youpersonally say about yourself and your teaching.more “How to Get Testimonials from Your Music Students”…
Places. Lights up. Downbeat. It’s the order of things for playing in a pit orchestra for musical theater productions. The culmination of many hours of rehearsals, score study, listening sessions, and custom edits in order to bring together cast, crew, and of course musicians for a couple weeks of “showtime!”
It’s spring and that means musical theatre productions. Playing musicals is something I’m pretty good at, especially when it comes to last minute notice. I’ve been hooked on playing musicals ever since getting picked to play drum set in my high school’s first musical production, “Guys and Dolls”. It was a lot of pressure being in the driver’s seat for a music ensemble. Also, being depended on by actors and actresses for steady tempos, sharp hits, and joke reinforcement adds another layer of complexity. But I loved the thrill of learning so much music very quickly and making quick changes to fine-tune my contribution to a well-performed show. more “Playing in a Pit Orchestra: Anecdotes and Advice from a Percussionist”…
Crowd sourced funding seems to be all the rage recently! By turning to this method of fundraising, amazingly creative individuals are able to enlist the help of the community to make their dreams come true. Musicians, in particular, have been following suit in order to fund musical projects that wouldn’t have become a reality otherwise.
One example of this is film director and cellist Ty Kim. Ty is a Los Angeles-based filmmaker and award-winning television producer. Some of his accolades include six Los Angeles area Emmys, the National Edward R. Murrow Award, nine Golden Mikes, and the Associated Press Award for California.
Ty has played the cello since the age of four and was a student of Francesca Church. At Stanford University, Ty continued his cello studies with Stephen Harrison and later formed a piano forte trio with two fellow students that were coached by Andor Toth. More recently, Ty played two more “Kicking Kickstarter Up A Notch”…