Guest post by Doug Hanvey.
Doug Hanvey studied piano and music composition at the Jacobs School of Music at Indiana University Bloomington and jazz piano with keyboard guru John Novello in Los Angeles. In addition to his musical training, Doug holds a master’s degree in adult education. He is the author of The Creative Keyboardist course and specializes in online piano lessons for creative adult beginners.
Music teachers are not obliged to be good writers, though it certainly comes in helpful when trying to communicate one’s services to potential students or parents. Fortunately, a few principles of clear, effective and persuasive writing can make all the difference to the success of your studio’s website.
This article will focus on how to write an effective headline for your studio website’s home page. Headlines are crucial because their major purpose is to get your website visitor’s attention. If you don’t get your visitor’s attention, you’ve already lost them.
Every headline for a web page should follow at least two (and possibly three) principles:
1. Get attention by grabbing the reader’s interest
2. Give them a reason to keep reading
If you are trying to get your website higher in the search engine rankings, your headline should also:
3. Include keywords that people use to search for music teachers in your area more “Improve Your Music Studio’s Website with These Simple Headline Writing Tips”