Archive for May, 2020

Transcribing Keith Jarrett’s “A Melody at Night, with You”

KeithJarrett2

Keith Jarrett

The 1999 recording The Melody at Night, with You is one of Keith Jarrett’s most popular records. Originally created as a gift to his wife, his versions of songs from the Great American Songbook plus the traditional “Shenandoah” are permeated by a special atmosphere that makes the recording one of his most personal audio documents. Jarrett dispenses with the jazz soloist’s conventional emphasis on dexterity, the “clever” phrase and the virtuosic sleight-of-hand, and instead strips these songs to their melodic essence to gently lay bare their emotional core.

After many years of preparation, the sheet music for The Melody at Night, with You has now been published by Schott Music with Jarrett’s approval and the support of Jarrett’s label, ECM.

TheMelodyAtNightWithYou

Continue reading ‘Transcribing Keith Jarrett’s “A Melody at Night, with You”’

Improve Your Music Studio’s Website with These Simple Headline Writing Tips

Headshot (2019)

Doug Hanvey

Guest post by Doug Hanvey.

Doug Hanvey studied piano and music composition at the Jacobs School of Music at Indiana University Bloomington and jazz piano with keyboard guru John Novello in Los Angeles. In addition to his musical training, Doug holds a master’s degree in adult education. He is the author of The Creative Keyboardist course and specializes in online piano lessons for creative adult beginners.

 

Music teachers are not obliged to be good writers, though it certainly comes in helpful when trying to communicate one’s services to potential students or parents. Fortunately, a few principles of clear, effective and persuasive writing can make all the difference to the success of your studio’s website.

This article will focus on how to write an effective headline for your studio website’s home page. Headlines are crucial because their major purpose is to get your website visitor’s attention. If you don’t get your visitor’s attention, you’ve already lost them.

Every headline for a web page should follow at least two (and possibly three) principles:

1. Get attention by grabbing the reader’s interest
2. Give them a reason to keep reading

If you are trying to get your website higher in the search engine rankings, your headline should also:

3. Include keywords that people use to search for music teachers in your area Continue reading ‘Improve Your Music Studio’s Website with These Simple Headline Writing Tips’



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