Archive for October, 2017

Celebrating 150 Years of Edition Peters Green

Originally posted on www.editionpeters.com.

Hidden behind the iconic green covers of Edition Peters lies a story that is fascinating, complex, at times heartbreakingly tragic, but overwhelmingly inspirational. This year Edition Peters proudly celebrates 150 years of the green cover series and here is a short version of our story.

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How to Get Testimonials from Your Music Students

Guest blog post by Doug Hanvey, author of Piano Lab Blog

Testimonials and Online Reviews = A “Real Reason to Believe”

In these days of overhyped marketing of nearly every product and service – and yes, that sometimes includes music lessons! – it is more important than ever to communicate why your prospective students should have what marketing experts call a “real reason to believe” in you and your studio.

The best way to communicate a “real reason to believe” is via testimonials from current or former students/parents.

Of course, testimonials now include online Google reviews, Yelp reviews, etc. Testimonials and online reviews are effective because they are based on the actual experience of a student/parent. They are thus more believable to prospective students/parents than anything you personally say about yourself and your teaching. Continue reading ‘How to Get Testimonials from Your Music Students’

The Magic of Music: 8 Musical Phenomena Explained

Beethoven said, “Music is a higher revelation than all wisdom and philosophy.” He was right! Music awakens the senses and makes thoughts and feelings come alive. It unites cultures, countries, and individuals. Music is timeless and borderless. There is a mystery associated with it, though.

Even the great composers of old did not understand why songs get stuck in our head. Most people today do not know why we get chills when listening to music; and more importantly, why on earth do we love listening to sad songs? Scientists have come up with a few theories as to why these phenomena happen. The infographic from TakeLessons below discusses the answers to these questions and more.

 

 

 

 

Play It Again: A New Piano Book Aimed at Returning Players

Did you used to play the piano? Would you like to play again? Aimed at returning players who have spent some time away from the keyboard, Play It Again: Piano by Melanie Spanswick gives you the confidence to revisit this fulfilling pastime and go beyond what you previously thought you could achieve. This book is designed to get your fingers speeding comfortably across the keys once again.

Continue reading ‘Play It Again: A New Piano Book Aimed at Returning Players’



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